Playbooks forgrowing MSPs
Practical guides, checklists and templates from our engineers.
White-label vs. in-house: the real cost of 24/7
Read CHECKLISTGoDaddy Microsoft 365 defederation checklist
Read PLAYBOOKSecure Score quick wins for SMB tenants
Read GUIDEOnboarding a white-label provider in 3 weeks
Read CHECKLISTEmail authentication: SPF, DKIM & DMARC
Read TEMPLATEWhat a great monthly partner report includes
ReadWhite-label vs. in-house: the real cost of 24/7
Staffing one 24/7 desk takes 4–5 technicians. At $58K–85K each including benefits, that is $232K–$425K a year — before turnover (~33% annually), recruiting (12–16 weeks per hire) and tooling.
A white-label model converts that fixed cost into a variable one: you pay for the coverage you use and keep senior staff on high-value projects.
- Map ticket volume by hour to see your true after-hours load.
- Price per user with your target margin first, then choose a model.
- Use the ROI calculator to test scenarios.
GoDaddy Microsoft 365 defederation checklist
Moving a tenant off GoDaddy's federated setup needs careful sequencing to avoid sign-in and mail disruption.
- Inventory users, licences, shared mailboxes and DNS records.
- Plan the licence order and password resets with the client.
- Agree a cut-over window and communicate it to users.
- Validate mail flow, MFA and device sign-in after cut-over.
- Provide hyper-care for the first days.
Secure Score quick wins for SMB tenants
Many SMB tenants start with a Secure Score of 30–45. A focused baseline lifts it quickly.
- Identity: enforce MFA, Conditional Access, block legacy auth.
- Devices: Intune compliance, BitLocker, Windows LAPS.
- Threats: Defender, Safe Links and Safe Attachments.
- At scale: enforce the same baseline across tenants with CIPP.
Onboarding a white-label provider in 3 weeks
A structured onboarding avoids access gaps and brand slips.
- Week 1: NDA, GDAP roles, PSA/RMM accounts, SLA definitions.
- Week 2: shadowing, client runbooks, escalation paths, VIP lists.
- Week 3: go-live with tickets under your brand.
- Ongoing: monthly SLA & CSAT reports, quarterly reviews.
Email authentication: SPF, DKIM & DMARC
Email authentication protects your clients' domains from spoofing and improves deliverability.
- Publish one SPF record listing every legitimate sender.
- Enable DKIM signing in Microsoft 365.
- Start DMARC at p=none with reporting, then move to quarantine and reject.
- Review reports monthly and include them in client QBRs.
What a great monthly partner report includes
Reporting is how your clients see value. A good monthly report includes:
- Ticket volume and trend by week.
- SLA attainment by priority.
- CSAT score and comments.
- Top recurring issues with root-cause notes.
- Recommendations and upcoming projects.
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